St Clare’s Oxford is the oldest IB World School in England, founded in 1953. The school prepares students aged 15 –18 for leading universities worldwide, while its International College offers further education, university foundation and English language programmes for older students and adults. St Clare’s also runs one of the UK’s longest-established Summer Schools, alongside IB-accredited teacher training and CELTA/DELTA courses for educators from around the globe.
St Clare’s came to NimbusPoint because their disconnected legacy systems left them unable to track leads, measure follow-ups, or report performance to leadership – and they needed Salesforce to bring it all into one place.
The Goal: Replace disconnected legacy systems with a single platform for leads, admissions and reporting.
The NimbusPoint Solution
St Clare’s came to NimbusPoint running multiple ageing, disconnected systems that couldn’t talk to each other – leaving admissions and marketing unable to answer basic questions about enquiry volumes, hot leads, or follow-up activity without manually trawling inboxes.
NimbusPoint delivered a Sales Cloud implementation integrated with St Clare’s MIS, bringing leads, accounts, contacts and applications into a single system for the first time. A support agreement followed to keep the platform running smoothly as the team embedded it into daily use.
With admissions volume and complexity growing, the team at NimbusPoint extended the original Sales Cloud application-management setup, adding a parent-facing portal for applications – moving St Clare’s from a leads tool to a full admissions platform.
The Outcome
St Clare’s now runs reporting and follow-up tracking that simply didn’t exist before. In the words of Suzanne Mowat, Director of Marketing, Admissions and Development:
“It’s a completely different world. I can visualise all the follow up. I can run meaningful reports at click of a button. We can automate many of our day-to-day activities, which means our staff can be far more proactive.”
St Clare’s can now report on demand – and measure the return on its sales and marketing activity directly.
“It’s been pretty seamless. We’ve got a NimbusPoint team who know us inside out… I feel like they’ve almost become part of our team.” Suzanne Mowat.
“I would absolutely recommend NimbusPoint. They take the time to understand your issues and the problems that you’re trying to solve. The whole process has been pretty crystal clear, with timelines and deadlines which have been adhered to.”
Suzanne Mowat, Director of Marketing, Admissions and Development, St Clare’s, Oxford
The Result: A single, reportable view of leads and admissions – freeing the team to be proactive instead of reactive
Quick Facts: The Challenge, Solution and Results
- Multiple disconnected legacy systems that didn’t talk to each other
- No meaningful reporting
- Manual, inbox-based tracking of admissions activity
- No visibility into sales and marketing ROI for governors or senior leadership
- Sales Cloud implementation integrated with the school’s MIS to unify leads, accounts, contacts and applications
- Ongoing support agreement to embed the platform into daily operations
- Salesforce upgrade to support growing admissions complexity
- Parent portal for a self-service applications experience
- Real-time, one-click reporting across admissions and marketing activity
- Automated day-to-day processes, freeing staff for proactive work
- Full visibility of follow-ups and pipeline, replacing manual inbox checks
- ROI reporting on sales and marketing activity for senior leadership