Today we’ve announced a strategic growth investment in RedPoint Solutions, a technology consulting firm specialising in Salesforce, integration and Field Service solutions for the construction, manufacturing, transportation & logistics, and energy industries.
The partnership provides growth capital to RedPoint while extending our Salesforce practice further into North America – building on our established base as a UK-founded, Salesforce partner since 2011. By bringing together expertise across CRM, integration, Field Service and ERP the partnership will broaden our expertise to support organisations across more of their enterprise technology environment.
The investment comes as businesses increasingly look to connect customer-facing and back-office systems. According to Salesforce’s 2026 State of Field Service research, only 16% of field service organisations say their field and back-office technology are united on a single platform.
“The next phase of enterprise technology will be decided by how well organisations connect their systems, not by which platforms they choose,” said Mike Diep, Managing Partner at Appficiency. “We’re proud to support RedPoint’s growth while delivering meaningful impact for our customers by bringing CRM, ERP and field operations into a more integrated technology environment.”
RedPoint adds additional depth in construction, manufacturing and logistics, while extending our geographic reach in North America. RedPoint will continue to operate as a standalone brand, with its existing leadership, operations and customer relationships remaining in place.
“We’re incredibly excited to join forces with Appficiency,” said Dana Ress, CEO of RedPoint Solutions. “Preparing industrial businesses for an AI-driven future takes more than CRM implementation. It takes a team that understands the industry, their operating model, and the technology across both front and back office. Together, that’s exactly the team we’re building.”
The investment supports our broader growth strategy of expanding its platform capabilities, geographic reach and sector expertise through strategic investments and partnerships. Last year, the company also invested in AskCipher, an AI-powered interface layer designed to simplify how teams work across multiple enterprise software systems.
More About RedPoint Solutions
RedPoint Solutions is a technology consulting and implementation firm specialising in Salesforce, integrations, and Field Service solutions. The company serves clients across the construction, manufacturing, transportation & logistics, and energy industries, helping organisations leverage technology to improve customer engagement, field operations and business performance.
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