What is Barbour ABI?

What if you knew every project that was happening in every region, across every sector and what stage that project was at, giving you the opportunity to target these projects and build quality pipeline? This is what Barbour ABI can do in a nutshell. They have the UK’s largest team of construction researchers and experts performing over 100,000 hours of research every year, providing you with a 360-degree view of the construction industry.  

How can Barbour ABI and Salesforce work together?

By integrating Barbour ABI and Salesforce you can benefit from the detailed information on the construction industry with the number one CRM software.

• Streamline the lead generation process and ensure that your sales team have access to up-to-date and relevant opportunities. 
• Prioritise leads based on construction project data, allocate resources effectively, and focus on opportunities that align with your business strategy. 
• Identify and target specific industries, regions, or types of projects helping to create high quality pipeline.  
• Keeping Salesforce synchronised with Barbour ABI ensures that your CRM data is always up to date. This real-time information is crucial for making timely decisions, especially in industries where project timelines and statuses can change rapidly. 
• Better communication and collaboration between sales, marketing, and project management teams by providing a centralised platform for sharing construction project information and customer data. 
• Automation of workflows reduces manual data entry, minimising errors.  
• Integrated data enables better strategic planning by aligning construction market trends with your business goals. You can then make informed choices about resource allocation, expansion strategies, and market positioning. 
• Stay ahead of industry trends, identify opportunities early, and respond proactively to market changes. 

Integrating Barbour ABI with Salesforce

When it comes to integrating Barbour ABI with Salesforce, speaking to a partner to gather expert advice based on experience is invaluable. At NimbusPoint we’ve successfully completed multiple projects and integrated Barbour ABI and Salesforce for Manufacturing and Construction companies across the UK. Each integration is different and bespoke to the client’s needs, we know it’s not a one size fits all so we design the functionality of the integration based specifically on our client’s needs  

The integration gives you a 360-degree view of the industry on one platform. You can choose which information you want imported from Barbour ABI into Salesforce such as project information, value, start date and contact details, automatically or with a custom button you can search the Barbour ABI database from inside your Salesforce org. As well as access to all the relevant information, you can set up automations that will pull your chosen data through, updating your projects for you. 

For more information on a bespoke integration contact us. 

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