We are delighted to announce the newest returning member of our team, Alex Bond! Re-joining NimbusPoint as our seasoned Salesforce Consultant, Alex brings with him a wealth of experience in Marketing Cloud Account Engagement and Marketing Cloud. 

With a robust background spanning 5 years in the Salesforce ecosystem, Alex’s journey began with mastering MCAE, eventually expanding his expertise into Salesforce and MCAE implementation. 

Alex excels in email and digital marketing, consistently delivering innovative solutions using Salesforce to ensure client success within Sales and Marketing. He thrives on understanding various processes and tools, often finding inspiration from his colleagues. 

Beyond his professional achievements, Alex’s interests are quite diverse. An avid outdoor swimmer, playing the Alto Saxophone, and he enthusiastically participates in competitive board game tournaments, revelling in occasional victories. 

Now Alex is back from his travels we had to pick his brain on all things Marketing Cloud. 

Q: What’s your experience with Salesforce, particularly in Marketing?  

A: One of my first jobs was creating and sending emails was using Marketing Cloud Account Engagement, aka MCAE (formerly known as Pardot) in late 2018, and I got hooked on Salesforce ever since! I’ve been able to use this hands-on experience as a marketer going forward, to the point where I’ve worked on more MCAE projects than I can remember, and a few Marketing Cloud projects too. However, there’s always more to learn, and that’s what keeps the job exciting! 

Q: What’s your favourite aspect of Salesforce marketing, especially concerning MCAE and Marketing Cloud? 

A: While MCAE isn’t the most intuitive or slickest tool to use out of the box, I don’t think there’s a better marketing automation tool for SMEs. MCAE rewards you for the time that you invest into it and is flexible enough to accommodate most marketing requirements that the average business will face. I love being presented with a question or challenge and knowing that 99% of the time, it can be achieved – the fun is in figuring it out! 

Q: What are your predictions for the future of Salesforce Marketing, given your extensive experience? 

A: To look at the future, we must look towards the past! Salesforce bought ExactTarget (now known as MC) and MCAE several years ago, and they’ve represented the marketing offerings that Salesforce as a business can provide. Now, there’s a lot of talk around Marketing Cloud growth, which represents one of the first major innovations that Salesforce has pushed in the marketing space – with a new email builder, and built on the Salesforce ‘Core’ platform, this represents a new chapter for Salesforce’s B2B marketing offering. With Marketing Cloud Growth Edition, Salesforce is showing us what a marketing app built in alignment with Salesforce’s core platform would look like – I’m curious to see what Salesforce will do with this product. Watch this space! 

Q: Can you share a favourite project or describe something you’ve done that you really enjoyed during your time with L’Oréal Australia & NZ? 

A: I was lucky enough to experience working for the L’Oreal during my recent time abroad, and it was a geeky joy to see what Marketing Cloud could do and offers when ran and used well, and work alongside some very talented people. I’m very grateful I got the chance to be part of that. 

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