Richmond American University London (RAUL) is known for its transatlantic approach to higher education, with dual degrees (UK & US accreditation) and a US liberal arts structure. They operate in Chiswick, London, UK, with 40+ global study abroad partners and 19,000+ international alumni.  

Before NimbusPoint: 

Richmond’s admissions process relied on a legacy system, supported by partial integrations with Salesforce and Marketing Cloud. Richmond uses two different admissions platforms — UCAS in the UK and the Common App in the US — with limited automation and no centralized CRM to manage the full applicant journey. 

The NimbusPoint Advantage: 

NimbusPoint Consulting partnered with Richmond to replace their legacy system and deploy Salesforce. By integrating UCAS and Common App into Salesforce and launching a branded Experience Cloud portal, the project created a unified admissions system, while enhancing student engagement and internal efficiency. A scalable solution was customised to facilitate applications from both UCAS and Common App. The solution was further enhanced to allow direct applications, using the Salesforce Experience Cloud (portal).  

The Challenge, Solution, and Results

Challenge	Solution	Results
Disconnected systems across campuses using different admissions platforms.	Integrated UCAS and Common App, admissions portals, into Salesforce.	Centralized applicant records across campuses.
Limited visibility and no self-service portal for applicants.	Launched a branded Experience Cloud portal with an application form, checklist, upload, and tracking features.	Improved engagement and self-service across global applicants.
Reliance on legacy system and manual processes.	Replaced their legacy system with Salesforce automations and integrations.	Streamlined admissions workflows and improved collaboration.